At NovaMedia, our mission is simple: get you in front of more qualified homeowners so you can book more jobs.

We build and manage ad campaigns designed to bring in high-quality leads, then run those leads through a filtering process to make sure they’re serious, interested, and ready to talk. From there, we help convert those leads into scheduled inspections with people who are much more likely to buy.

That’s where your team comes in.

Our job is to get qualified inspections on your calendar, your job is to close them. If you or your sales team are strong in the home, you’ll be in a great position to turn those inspections into real revenue. And when we both perform, the results speak for themselves.

We aim to be fast, clear, and consistent, but we also believe in quality over rushing. Here’s what you can expect.

Turnaround times:

New campaign launch: 3-4 business days

massive ad copy & creative changes: 1-2 business days

Landing page tweaks: 1-2 business days

Tech issues or bug fixes: ASAP(Usually same day)

Communication expectations:

We primarily use Slack & SMS for day-to-day communication, it’s the fastest way to reach us.

You’ll get regular updates from us, and we check messages during standard business hours. (9AM–6PM EST, Mon–Fri) If we can answer you even after business hours we will, it just might take longer.

We always try to respond as quick as possible, no matter what.

We’re your partner, not just an agency so we make it a priority to stay responsive and proactive without overwhelming you with noise.

The first month is the foundation, and it’s often the most important and most challenging phase of our partnership. During this time, we’re not just launching ads, we’re actively building your company's data profile, identifying what resonates with your market, and fine-tuning every part of your growth engine.

We’re testing multiple angles, offers, creatives, and audiences to gather live data specific to your business. That means you may see a variety of lead types and performance fluctuations early on, this is expected and part of the process.

That said, we’re not here to waste time or money. Our strategies are built to deliver qualified leads right out of the gate, even while testing. As we gather more data, performance consistently improves. By the end of month one, we’ll have a much clearer understanding of what works, what doesn’t, and how to scale smart.

The most successful clients we work with treat this not just as a marketing service but as a true partnership. While we’ll handle the strategy, ad campaigns, automations, and lead generation side, there are a few key things you control that make all the difference in your results:

- Show up strong at inspections.

We’ll get qualified appointments on your calendar but it's your job to close them. Make sure your sales process is sharp, your team is trained, and you’re walking into every home ready to build trust and close with confidence.

- Communicate with us.

If something feels off, let us know. If you're getting killer results, let us know that too. The more we understand what's happening on your end from lead quality to sales numbers the more we can tweak and optimize for better results.

- Trust the process.

Month one is all about testing and gathering data. Don’t panic if things fluctuate early on. Our systems are built to improve over time we dial in, optimize, and scale what works. Consistency = results.

- Use the tools we give you.

From your CRM to automated follow-ups and reporting, everything we set up is there to make your life easier and help you close more deals. Make sure you or your team are actually using them.